About What So Not
What So Not is an electronic music project by Australian record producer Emoh Instead . What So Not has toured the world, playing in various festivals, including Coachella Valley Music and Arts Festival, Pukkelpop, Ultra Music Festival and Lollapalooza. What So Not is best known for his hits such as Innerbloom ,"Gemini" , "Jaguar", "High You Are" and "Tell Me" . He has featured on charts such as the Australian Singles Chart, Triple J Hottest 100, and USA iTunes Dance Album chart. He released his debut album titled Not All the Beautiful Things on 9 March 2018.
What So Not started as a project between record producer Emoh Instead and Flume. On 13 November 2011, What So Not released their debut EP, 7 Dollar Bill. During this time, they had released several remixes of artists such as Peking Duk, Tom Piper, and Major Lazer,. In early 2013, they embarked on the Massive Universe Tour, in several venues across Australia. On 28 May 2013, they released their second EP, The Quack, featuring a collaboration with Action Bronson on label Owsla.
The duo released the song, "Jaguar" on 6 December 2013.
On 24 June 2014, What So Not and RL Grime released their single, "Tell Me", with Chris Martins from Spin describing the track as "of both melodic might and percussive ferocity".
In February 2015, Flume announced his departure from What So Not, citing that he and Emoh Instead had been moving in different creative directions, and stated that the upcoming Gemini EP would be What So Not's last release as a duo. "Gemini" featuring George Maple, the first track from the EP, debuted on 9 May 2015. The track was named on Triple J Hottest 100 later that year and peaked at number 52 on the Australian Singles Chart.
Gemini was released as a free download on 18 December 2015, which featured collaborations with artists Dillon Francis, Tunji Ige and KLP . The EP was downloaded over 800,000 times, charted globally on iTunes Electronic EP chart and was named to various year-end "best of" lists.
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