About A. G. Cook
Alexander Guy Cook is an English music producer and the head of the now-closed UK record label PC Music. Cook released his first solo singles in 2014. He has also collaborated with PC Music artists such as Hannah Diamond, GFOTY, Finn Keane , Danny L Harle and Felicita. He formed the one-off project QT with musician Sophie and performance artist Hayden Dunham, producing the 2014 single "Hey QT".
Cook came into the public eye as Charli XCX's creative director and has served as executive producer on her mixtapes Number 1 Angel and Pop 2 , and albums Charli , How I'm Feeling Now , and Brat . Cook was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". Cook released his two debut albums, 7G and Apple, and received the Variety Hitmakers Innovator of The Year Award in 2020. In 2022, he co-produced the song "All Up in Your Mind" from Beyoncé's album Renaissance, which earned him a nomination for the Grammy Award for Album of the Year.
Since founding PC Music in August 2013, Cook's label has represented over 20 artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. This style of exaggerated pop tropes grew to serve as the foundation of the hyperpop genre, which Cook is credited for developing and popularising.
Alexander Guy Cook is the son of English architect Sir Peter Cook and Israeli architect Yael Reisner. He attended Goldsmiths, University of London, where he studied music.
It was at Goldsmiths he reconnected with Danny L Harle, with whom he had gone to school as a teen. The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. This grew into a musical project called Dux Content.
Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort".
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