About Snow Tha Product
Claudia Alexandra Madriz Meza , known professionally as Snow tha Product, is a Mexican American rapper and singer from San Jose, California. Her debut studio album, Unorthodox was met with positive critical reception and led her to sign with Atlantic Records the following year. Her commercial mixtape, Half Way There... Pt. 1 entered the Top Rap Albums chart at number 15. Her other releases failed to chart, leading her to part ways with the label in November 2018.
Madriz Meza also received critical praise for her mixtape Good Nights & Bad Mornings 2: The Hangover and her compilation album VIBEHIGHER . She has also appeared in several episodes of the 2016 USA Network series, Queen of the South.
Claudia Alexandra Madriz Meza was born on June 24, 1987, in San Jose, California, to Mexican parents. Her father was an undocumented immigrant from Michoacán and her mother, who is from Zacatecas, immigrated legally to the United States. She has a younger brother.
During her early years, Madriz was exposed to mariachi music on her father's side of the family as both her father and grandfather were mariachi singers. At the age of 6, she appeared in school talent shows and began performing with her grandfather's mariachi band in Redwood City. She got her first exposure to hip hop when she moved to San Diego and gradually became more involved with her own music. Claudia attended Mira Mesa Senior High School. As a teenager, she started freestyling with her friends.
After graduating high school, Madriz briefly attended San Diego Mesa College to begin studying to become a social worker. At the age of 19, she began taking music seriously and dropped out of her first semester of college to pursue a career as a rapper. She adopted her name from Disney's character Snow White. Initially she used the name "Snow White", and then added "the Product". Then she changed it into her new moniker as "Snow White Tha Product", and ultimately "Snow Tha Product". After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. They recorded a collaboration song, titled "Alguien", which became popular in Mexico and appeared on Kohen's album Fotosíntesis.
In 2007, Tha Product released her first compilation album Verbal Assault Vol.1 with many local artists under her label Product Entertainment LLC. It was followed in 2008 with her first solo mixtape Raising Tha Bar: Tha Mixtape, which included many remixes of popular songs of the era. In 2009, Verbal Assault Vol. 2 was released, with the single "Whatever It Takes". In 2010, Tha Product released Wake Ya Game Up, Vol. 1, along with the Wake Ya Game Up and Woke clothing brands and apparel.
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